As a small business owner that serves a specific geographic region, you know that competition is fierce. You need to get your business noticed in the market in order to bring in customers. You have probably worked really hard on your website making sure that the content is rich and relevant. But, how do you promote your website so that people can find it? One way is by using a local citation service.
Remember the days before the Internet when people had to use the yellow pages in order to find a local business that met their needs? The yellow pages in print might have gone away, but the digital format is thriving. Business directories are still important places to list your business. A local citation service can list your business in a wide number of local business directories. They take your business information and the URL of your website, and get them listed quickly so that you can start receiving foot traffic.
If you try to do this yourself, you would have to submit to each directly separately. This would consume too much of your precious time. You have better ways to invest your time, like corresponding with customers and growing your business. The service can do all of this work for you, and they are efficient at it.
When your business is listed in reputable and authoritative directories, web users can find your business easier. When they do a search on your type of business in your geographic region, your business will most likely be among the top hits. This is very important because the higher your rank is in search results, the more likely potential customers will visit your business.
Your listing can be more than just your basic contact information and description. You can enhance it with your company logo, some photos, and some social media elements. After your listing is submitted, your website will start to get more traffic, more backlinks, and a higher page rank.
The service is available at many levels. The fee that you pay at each level will depend on the number of directories that you would like to be listed in. The directories most relevant to your business will be selected for your submissions. Using a local citation service is a small investment to make for a big return, and it should be included as part of your overall search engine optimization strategy.